EVENT PLANNING

PROJECT 6:

JUMP TO: SUMMARY | STRATEGY | RESULTS | WHAT I LEARNED

Summary: I planned, marketed, and promoted 2 online business symposiums, increasing attendance.

Client: ChatFunnels, B2B SaaS tech startup helping businesses convert web traffic

Strategy:

  • We focused on event on major B2B industry trend, account-based engagement

  • I contacted and coordinated with B2B sales and marketing industry leaders to speak

  • We strategized theme, branding, content for quarterly events

  • I created speaker guides, websites, photo and video, and social media content for the event and event promotion

Results:

  • Increased event attendance by 23% 

  • I personally met with 40+ B2B sales and marketing leaders

What I learned: Creating a content marketing strategy around educational, cutting-edge industry content is an incredibly effective way to build a targeted community and generate leads.

Services: event planning, virtual event, content strategy, B2B marketing, SaaS sales and marketing

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