Summary: I was responsible for writing all copy and sourcing all imagery for all multimillion dollar/ year digital campaigns and print campaigns.
Client: Various pharmaceutical companies needing to recruit for clinical trials.
Creative Eczema Campaign
Rather than using boring stock photos, I decided to use eye-catching and creative images that celebrated skin conditions. Patients who saw this ad in-person were very touched by the way we creatively celebrated their differences.
Results: 6.7 million impressions across channels
412 Referrals submitted, well above expectations for this industry
Sensitive Post-Partum Depression Campaign
Many new moms have post-partum depression without knowing it. Therefore, I focused on the symptoms of PPD and highly empathetic copywriting to help people learn and reach out. I also wrote, filmed, and edited a video campaign with a highly empathetic tone.
Respectful Alcohol Use Disorder Campaign
Created posters to raise awareness for AUD study that were eye-catching, beautiful, and hopeful.
This resulted in larger deals and an additional stream of income in addition to our digital advertising.
Stylized Rare Disorder Print Campaign
Created a single poster design to appeal to a wide variety of people. Worked with client to create a design that reflected the tone they needed. Resulted in a larger deal and happy client.
What I learned: This small snapshot represents dozens of campaigns I have worked on. I learned to research, write concisely, and appeal to self-interests while meeting strict industry regulations. I have refined my graphic design and typography skills, whether branded or open-ended, and used A/B testing to find the most effective content.
Services: graphic design, print materials graphic design, copywriting, content strategy, digital advertising, print advertising