TIK TOK PERSONAL BRAND
PROJECT 2:
JUMP TO: SUMMARY | STRATEGY | RESULTS | WHAT I LEARNED
Summary: I exponentially grew my personal brand’s Tik Tok account.
Client: Alyssa Weyland Consulting, my freelance business, providing marketing consulting and client services for independent artists
Strategy:
Posted an average of 40 videos/month for 5 months, or about 1-3 videos a day
Creating long-form educational videos with a value-based hook, educational content, and clear CTA
Creating a series of free mini-reviews, to grow my email list and advertise my 1-1 services
Storytelling about my favorite pieces of art
Engaging with a community and building genuine relationships
Results:
Built a community of 8k targeted followers in a matter of a few months
Established myself as an industry expert and booked 1-1 consultations at $150 an hour
Grew my Facebook group of artists learning business skills
Grew my email newsletter
What I learned:
Video has an amazing potential to earn trust, build relationships, and sell products
How to practice what I preach with creating content consistently
The technical ins-and-outs of Tik Tok and video creation
Having a deep impact on fewer people is more lucrative than having a shallow impact on millions of people
Services: Tik Tok content creation, Tik Tok strategy, Tik Tok creator, Tik Tok analytics, Tik Tok management, Tik Tok posting, Tik Tok social media campaign, Tik Tok for business, Tik TOk optimization, Tik Tok trends